BRAND IDENTITY
I recently started exploring brand identity design and it's opened up a whole new creative direction for me. There's something really satisfying about building a visual system that captures what makes a business unique. I'm still figuring out how to create logos that stick in people's minds, choose fonts that feel right for the brand, and develop colors that work well together. I'm excited to take on more projects and see where this path leads me.
I recently started exploring brand identity design and it's opened up a whole new creative direction for me. There's something really satisfying about building a visual system that captures what makes a business unique. I'm still figuring out how to create logos that stick in people's minds, choose fonts that feel right for the brand, and develop colors that work well together. I'm excited to take on more projects and see where this path leads me.
Visual Identity, Art Direction, Packaging — 2025
Visual Identity, Art Direction, Packaging — 2025
For this project, I developed a comprehensive brand identity for Encanto, a contemporary café located in Barcelona's vibrant Gràcia neighborhood. The brief called for a clean, minimalist aesthetic that would reflect the café's dedication to simplicity and quality.
For this project, I developed a comprehensive brand identity for Encanto, a contemporary café located in Barcelona's vibrant Gràcia neighborhood. The brief called for a clean, minimalist aesthetic that would reflect the café's dedication to simplicity and quality.
DESIGN ELEMENTS
DESIGN ELEMENTS
A minimalist logotype with a custom typeface that balances modern and approachable qualities
A distinctive pixelated cross motif that serves as a recognizable brand marker
A restrained color palette of black and white, allowing the products to be the heroes
Thoughtful typography highlighting the café's three pillars: Café, Pan, Diario (Coffee, Bread, Daily)
A minimalist logotype with a custom typeface that balances modern and approachable qualities
A distinctive pixelated cross motif that serves as a recognizable brand marker
A restrained color palette of black and white, allowing the products to be the heroes
Thoughtful typography highlighting the café's three pillars: Café, Pan, Diario (Coffee, Bread, Daily)
© GRIEP.DESIGN ´25
08:33:44
08:33:44
BRAND IDENTITY
I recently started exploring brand identity design and it's opened up a whole new creative direction for me. I'm still figuring out how to create logos that stick in people's minds, choose fonts that feel right for the brand, and develop colors that work well together.
I'm excited to take on more projects and see where this path leads me.
Visual Identity, Art Direction, Packaging — 2025
For this project, I developed a comprehensive brand identity for Encanto, a contemporary café located in Barcelona's vibrant Gràcia neighborhood. The brief called for a clean, minimalist aesthetic that would reflect the café's dedication to simplicity and quality.
DESIGN ELEMENTS
A minimalist logotype with a custom typeface that balances modern and approachable qualities
A distinctive pixelated cross motif that serves as a recognizable brand marker
A restrained color palette of black and white, allowing the products to be the heroes
Thoughtful typography highlighting the café's three pillars: Café, Pan, Diario (Coffee, Bread, Daily)
© GRIEP.DESIGN ´25
08:33:44
BRAND IDENTITY
I recently started exploring brand identity design and it's opened up a whole new creative direction for me. There's something really satisfying about building a visual system that captures what makes a business unique. I'm still figuring out how to create logos that stick in people's minds, choose fonts that feel right for the brand, and develop colors that work well together. I'm excited to take on more projects and see where this path leads me.
Visual Identity, Art Direction, Packaging — 2025
For this project, I developed a comprehensive brand identity for Encanto, a contemporary café located in Barcelona's vibrant Gràcia neighborhood. The brief called for a clean, minimalist aesthetic that would reflect the café's dedication to simplicity and quality.
DESIGN ELEMENTS
A minimalist logotype with a custom typeface that balances modern and approachable qualities
A distinctive pixelated cross motif that serves as a recognizable brand marker
A restrained color palette of black and white, allowing the products to be the heroes
Thoughtful typography highlighting the café's three pillars: Café, Pan, Diario (Coffee, Bread, Daily)
© GRIEP.DESIGN ´25
08:33:44